Unlock Opportunity in North America
Harnessing advanced market dynamics
North America is one of the most competitive and fast-moving regions in the global economy. With rapid technological change, evolving client expectations and increasing private equity investment, professional services firms face growing pressure to adapt, differentiate and lead.
Praxity is helping independent firms across the United States and Canada respond with confidence and conviction. Through trusted referrals, technical collaboration and a shared commitment to quality, member firms are uniquely primed to grow, innovate and succeed.
Rethinking your service model in an evolving landscape
Independent firms across North America are rethinking how they operate, deliver value and stay competitive in a market defined by rapid change. Private equity is reshaping the landscape, prompting firms to differentiate through innovation and deeper client engagement. At the same time, AI and automation are transforming compliance services and driving a shift toward value-based billing, where advisory services are tied directly to client outcomes. Flexible work models are becoming the norm, requiring firms to adapt their culture and operations to support collaboration, productivity and retention.
In this environment, Praxity offers a powerful solution: an alliance of independent firms working together to share insight, develop new service models and stay ahead of change. Through collaboration across borders and sectors, member firms gain the agility and support needed to evolve with clarity and confidence.
Supporting growth in key areas
Independent firms across North America are expanding their service lines to meet rising client demand and stay ahead of emerging risks. Growth is accelerating in areas such as cybersecurity, digital forensics, AI-enabled risk management, data analytics and transfer pricing. These services are no longer optional, they are essential to helping clients navigate complexity and protect value.
Praxity member firms are leading this evolution. By collaborating across the alliance, firms share expertise, develop proprietary solutions and build consulting practices that support digital transformation, sustainability and ESG compliance. This collective strength enables each firm to innovate faster, respond more effectively and grow with confidence.
Global reach, local strength
North American firms are increasingly looking beyond their borders. International operations are now central to service quality, enabling faster delivery, deeper specialisation and round-the-clock client coverage.
Praxity connects firms with trusted partners in more than 120 countries. Whether your client is expanding into Europe, Asia Pacific or the Middle East, you can rely on expert referrals and consistent support across borders. This allows firms to meet global client expectations without compromising their independence or identity.
Meeting the skills gap challenge
As technology transforms the profession, firms are facing a growing skills gap. With routine tasks increasingly automated, the demand is shifting toward advisory, leadership and communication capabilities. These human skills are now critical to delivering value and building lasting client relationships.
Praxity helps member firms meet this challenge collectively. Through global secondments, shared training resources and strategic insights from across the alliance, firms can develop their people faster and more effectively. Whether it’s adapting to AI, enhancing client engagement or preparing future leaders, Praxity provides the collaborative platform to build the skills that matter most.
The Praxity Advantage in North America
North America’s professional services market is fast-paced, competitive and constantly evolving. Firms face mounting pressure from private equity-backed competitors, rapid advances in AI and automation, and clients who expect more insight, more agility and more value.
Praxity helps independent firms rise to these challenges. Member firms grow their advisory services, deepen sector specialisation and expand into new markets with the support of a global alliance. They strengthen their talent pipelines, develop future leaders and stay connected to peers who share their commitment to quality and independence.
In a region defined by transformation, Praxity gives firms the clarity, confidence and collaboration they need to lead.
